EP222: How to Make Your Program Irresistible by Defining the Promise

Sep 14, 2021

If you want more clients enrolling in your coaching programs, you have to make it a no-brainer for them to say yes. The best way to do this by defining the promise of the program - this is the outcome or result they can expect if they follow what you teach, or they follow your system. If your promise is vague and general, people won't know if it can help them, but when it's crystal clear and specific, you'll have a lot more people signing up to work with you.

 

We are sharing some examples of how to do this, and here are a few key questions to ask yourself to get started with defining your promise:

 

1. What PROBLEM do you help people solve?
2. WHO are you solving it for?
3. What transformation is expected (if they do the work)?
4. What is the PROCESS that they take to get there?

 

There are other parts of your offer, which include a sense of scarcity or urgency, bonuses, overcoming objections and more, and we cover all of the in the Wellness Business Accelerator program, but the promise has to come before that. If you don't have a compelling promise, people are going to scroll on by.

 

Tune in to find out how to make your offer irresistible.

 

Links/Resources mentioned on the show:

 

Join the Wellness Business Accelerator program - www.wellnessbusinessaccelerator.com/

 

Links to Resources:

 

Wellness Business Accelerator - www.wellnessbusinessaccelerator.com/

 

Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/

 

Karen’s Instagram - www.instagram.com/karenpattock/

 

Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/

 

Kathleen’s Instagram - www.instagram.com/kathleenlegrys/

 

The Wellness Business Podcast Facebook Page - www.facebook.com/thewellnessbusinesspodcast/