Mar 12, 2024
Many of the listeners of this podcast have been building their wellness businesses for years which means that they’ve also been building their email list. Building an email list should be a top priority every day because your subscriber list will translate into more sales than anything else in your business.
If you’ve been at it for a while, you may have noticed that as your email list grows, your open and click-through rates go down. That’s completely normal as your list gets bigger.
A couple of years ago Karen did a major clean-up of her email list. Anyone that hadn’t opened an email in the most recent 4 months was sent two separate emails asking them if they wanted to stay on her list. If they didn’t reply or decided to leave they were removed from my list. Anyone that clicked the link indicating they wanted to stay was reactivated and continued on with her.
It felt great to get her list cleaned up and that definitely improved her open and click-through rates. Then she took it one step further by creating a 4-week re-engagement campaign to reinvigorate her list even more.
In this episode, you’ll discover –
Ready to dive in? Let’s do this!
Links/Resources:
Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/
Karen’s Instagram - www.instagram.com/karenpattock/
Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/
Kathleen’s Instagram - www.instagram.com/kathleenlegrys/